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Embedded operator for early-stage tech founders

YOU DON'T
HAVE A
PRODUCT PROBLEM.

What you need isn't advice. It's an operator embedded in the work.

Book a free office hours session →

Building the GTM playbook from what's actually working. Rebuilding the story so it lands. Running the raise as an operation — pipeline, introductions, data room. Inside the company, not orbiting it.

GROWTH

You have traction in a pocket. You can't scale it, replicate it, or explain what's driving it.

We identify what's actually working, build and run the playbook, and make partner and investor introductions before you need them.

OutputA GTM playbook built around your confirmed segment and product-market fit.
NARRATIVE

Your business has evolved, but the narrative you're presenting to the world hasn't caught up.

We close the gap between what you've built and what investors, customers, and ecosystem partners hear — and make the new story hold.

OutputA story that lands with investors, customers, and ecosystem partners alike.
RAISE

You're in the right rooms with the right people. The right conversations aren't converting.

We build the infrastructure and make targeted introductions: investors sequenced to your stage, ecosystem partners with real upside.

OutputA raise that closes faster, at better terms, with less founder distraction.
The Engagement

Every engagement starts with a scoping conversation. The work takes whatever form the signal requires.

The Access

The investors and operators here are close enough to text. Every intro — capital, customer, or partner — carries real context.

GTM Diagnosis
OS for Agents
2025
Built the cohort-aware GTM metrics framework that replaced ad-hoc tracking with a system designed for the move from 10 hands-on users to 1,000+ self-serve — surfacing the right KPIs at each stage of growth instead of every metric at every stage.
16Metrics mapped across the cohort framework
4User cohorts, hands-on to venture scale
6Auto-calculated analysis views

Worked with an early-stage team building an OS for agents — infrastructure that lets autonomous agents operate across different environments without the user managing the plumbing. The team was preparing for the scaling push that most early-stage teams underestimate: the transition from 10 users you personally onboard to 100 who find you through channels you can name. Growth was being tracked in ad-hoc spreadsheets, and different investors were asking for different metrics at different moments. The risk wasn't lack of traction. It was presenting traction in ways that either over-claimed (citing channel conversion rates at n=10) or under-claimed (missing the metrics that actually signal venture-readiness).

Bastille diagnosed the real problem as cohort-awareness, not metric selection. Early-stage metrics are not a single dashboard — they're four different dashboards, each tuned to the question the current cohort can actually answer. Cohort A (first 10, hands-on): does the product work? Cohort B (next 10, link-only): does it onboard without us? Cohort C (21–100, multi-channel): can we acquire repeatably? Cohort D (100–1,000, scale): is this venture-backable? Sixteen metrics were mapped across the four cohorts, with a live dashboard built on four raw data input layers feeding six auto-calculated analysis views — so the team could run the business instead of reporting on it.

The team now has a metrics discipline matched to its stage and a dashboard that auto-surfaces cohort-appropriate KPIs for investor updates, internal reviews, and the fundraise timeline. The cohort framework developed through this engagement has since become a core component of Bastille's GTM Diagnosis work — the same diagnostic lens applied to founders in crypto, AI, and B2B SaaS who are trying to tell the right metric story at the right moment.

↓ expand
Confetti
2025
Designed and executed the campaign that became Confetti's highest-revenue engagement since founding — $1.5M in transaction volume across 24 ecosystem teams in 30 days.
$1.5MDistributed to voters
24Ecosystem teams · 30 days
~300KOnchain transactions

Confetti had a strong product — an onchain incentive platform operating across 20+ blockchain ecosystems — but no flagship engagement that showed its ceiling. The founder needed to prove the platform could move serious volume with a top-tier ecosystem partner and establish a repeatable campaign format. The question was what kind of activation would get there.

The engagement: bring Confetti into Avalanche as the infrastructure for a 30-day onchain bracket tournament — 24 ecosystem teams competing in daily head-to-head rounds on Confetti, community members voting with AVAX tokens, voters whose picks advanced receiving a share of the prize pool. The mechanic aligned adoption with outcome: projects competed for mindshare, voters competed for returns, and every round drove a new transaction cycle through Confetti's platform. The campaign design was built to maximize Confetti's transaction volume while giving Avalanche a credible, high-engagement community activation.

The campaign generated $1.5M in transaction volume over 30 days — the highest-revenue engagement in Confetti's history. For the founder, it established Confetti as the go-to infrastructure for ecosystem-scale incentive campaigns, created a replicable playbook for future chain partnerships, and delivered a reference case that any ecosystem partner could immediately understand.

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Hashfire
2025
Took Hashfire from product to market — refining GTM, rebuilding the narrative, facilitating 30+ investor introductions, and supporting the work that led to their first institutional customer and an $800K pre-seed close.
$800KPre-seed raised
30+Investor introductions
1stInstitutional customer

Hashfire had built a document authentication and instant payment protocol — a genuinely new approach to verifiable contracts and programmable settlement — but needed to land on the right GTM product, sharpen the narrative, and create the conditions for institutional fundraising. Pre-revenue, pre-customer, and working through how to position a technical infrastructure product to enterprise buyers and investors at the same time.

Bastille worked across the full stack: iterating on the GTM product thesis, rebuilding the investor narrative from the ground up, and co-producing the deck used to pitch institutional capital. From there, Bastille facilitated over 30 investor introductions, creating the deal flow that led to the pre-seed close. The engagement culminated in Hashfire landing their first institutional customer — a government-level pilot that validated the protocol's real-world applicability and moved the company from concept to contract.

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Bastille works with pre-seed to Series B founders in crypto, AI, B2B SaaS, and embedded finance — not when the raise has already stalled, but before that. At the stage where the company is real and the bandwidth to run everything in parallel has run out.

Growth "You have users. You can't explain why — or how to find more."
Narrative "You've changed. Your pitch hasn't."
Raise "You're in the right conversations. They're not converting."
GTM Diagnosis

Identify the driver of traction, isolate the segment worth scaling, and build the playbook for the next one.

Narrative Architecture

Rebuild the story so it holds across investor meetings, enterprise sales conversations, and ecosystem partnerships.

Fundraising Operations

Pipeline structure, data room, investor sequencing, and introductions made with real context.

Partner & Ecosystem Introductions

Direct introductions to capital, ecosystem, and strategic partners. Every intro carries context — no cold forwards.

Ecosystem GTM

Positioning and distribution within platform and protocol ecosystems — grants, co-marketing, and institutional partnerships outside standard VC channels.

Start here

Every engagement starts with a scoping conversation.

Book a free office hours session →

Capital is moving, but conviction is scarce. In crypto, the infrastructure cycle gave way to a founder market where only the sharpest narratives close. In AI, the flood of capital has made differentiation the entire game. In B2B SaaS and embedded finance, buyers are more sophisticated and more skeptical than they were two years ago. The pattern is the same: founders building real companies in categories that move faster than buyer understanding.

Whether the problem is too little attention or too much of the wrong kind, the work is the same — get clear on what you've built, who it's for, and why the capital or the customer should move now. Bastille exists for this stage of that problem.

Most founders who don't close rounds or convert customers don't have a product problem. They have a clarity problem, or a capacity one — and Bastille exists to close that gap.

Michael Martin
Founder & Principal

The problem is consistent across stages and categories: founders building something real, in a paradigm their investors and customers don't fully understand yet, trying to close the gap between what they've built and what the world can see.

At SignalFire, an AI-native venture firm built around proprietary data infrastructure, he worked closely with AI engineers and founders — developing the fund-side perspective on what narrative moves capital when the technology is genuinely new.

At XPRIZE, running frontier technology competitions meant positioning breakthrough ideas to audiences who had never encountered them — the same translation problem founders in emerging categories face every day.

At Ava Labs, that methodology became Codebase, the flagship Avalanche accelerator. Over multiple cohorts, founders were placed on VC watchlists, institutional partnerships formed, and raises closed — across crypto infrastructure, DeFi, and consumer.

Bastille Advisory is the same work — without the institutional layer between the operator and the founder.

Avalanche
Global blockchain ecosystem powering builders with real use cases for real impact. Lightning fast. Scalable by design. Natively interconnected.
GROWTH NARRATIVE RAISE
SignalFire
Venture capital built like a tech company — AI-native and data-driven, with unmatched portfolio support and deep sector expertise.
GROWTH RAISE
M13
Early-stage VC investing in visionary founders building disruptive software businesses. A full-stack partner with operators to help you scale.
NARRATIVE RAISE
XPRIZE
Catalyzing the breakthroughs humanity needs — turning bold ideas into world-changing impact through audacious, tested prize competitions.
GROWTH NARRATIVE

The introductions Bastille makes are direct — built over a decade across funds, ecosystems, and deal flow.

Selected engagements. Each one started with a conversation about what wasn't working.

GTM Diagnosis
OS for Agents
2025
Built the cohort-aware GTM metrics framework that replaced ad-hoc tracking with a system designed for the move from 10 hands-on users to 1,000+ self-serve — surfacing the right KPIs at each stage of growth instead of every metric at every stage.
16Metrics mapped across the cohort framework
4User cohorts, hands-on to venture scale
6Auto-calculated analysis views

Worked with an early-stage team building an OS for agents — infrastructure that lets autonomous agents operate across different environments without the user managing the plumbing. The team was preparing for the scaling push that most early-stage teams underestimate: the transition from 10 users you personally onboard to 100 who find you through channels you can name. Growth was being tracked in ad-hoc spreadsheets, and different investors were asking for different metrics at different moments. The risk wasn't lack of traction. It was presenting traction in ways that either over-claimed (citing channel conversion rates at n=10) or under-claimed (missing the metrics that actually signal venture-readiness).

Bastille diagnosed the real problem as cohort-awareness, not metric selection. Early-stage metrics are not a single dashboard — they're four different dashboards, each tuned to the question the current cohort can actually answer. Cohort A (first 10, hands-on): does the product work? Cohort B (next 10, link-only): does it onboard without us? Cohort C (21–100, multi-channel): can we acquire repeatably? Cohort D (100–1,000, scale): is this venture-backable? Sixteen metrics were mapped across the four cohorts, with a live dashboard built on four raw data input layers feeding six auto-calculated analysis views — so the team could run the business instead of reporting on it.

The team now has a metrics discipline matched to its stage and a dashboard that auto-surfaces cohort-appropriate KPIs for investor updates, internal reviews, and the fundraise timeline. The cohort framework developed through this engagement has since become a core component of Bastille's GTM Diagnosis work — the same diagnostic lens applied to founders in crypto, AI, and B2B SaaS who are trying to tell the right metric story at the right moment.

↓ expand
Growth
Confetti
2025
Designed and executed the campaign that became Confetti's highest-revenue engagement since founding — $1.5M in transaction volume across 24 ecosystem teams in 30 days.
$1.5MTransaction volume
24Ecosystem teams · 30 days
~300KOnchain transactions

Confetti had a strong product — an onchain incentive platform operating across 20+ blockchain ecosystems — but no flagship engagement that showed its ceiling. The founder needed to prove the platform could move serious volume with a top-tier ecosystem partner and establish a repeatable campaign format. The question was what kind of activation would get there.

The engagement: bring Confetti into Avalanche as the infrastructure for a 30-day onchain bracket tournament — 24 ecosystem teams competing in daily head-to-head rounds, community members voting with AVAX tokens, voters whose picks advanced receiving a share of the prize pool. Every round drove a new transaction cycle through Confetti's platform.

The campaign generated $1.5M in transaction volume over 30 days — the highest-revenue engagement in Confetti's history — and established a replicable playbook for future chain partnerships.

↓ expand
Raise
Hashfire
2025
Took Hashfire from product to market — refining GTM, rebuilding the narrative, facilitating 30+ investor introductions, and supporting the work that led to their first institutional customer and an $800K pre-seed close.
$800KPre-seed raised
30+Investor introductions
1stInstitutional customer

Hashfire had built a document authentication and instant payment protocol — a genuinely new approach to verifiable contracts and programmable settlement — but needed to land on the right GTM product, sharpen the narrative, and create the conditions for institutional fundraising. Pre-revenue, pre-customer, and working through how to position a technical infrastructure product to enterprise buyers and investors at the same time.

Bastille worked across the full stack: iterating on the GTM product thesis, rebuilding the investor narrative from the ground up, and co-producing the deck used to pitch institutional capital. From there, Bastille facilitated over 30 investor introductions, creating the deal flow that led to the pre-seed close and Hashfire's first institutional customer — a government-level pilot that validated the protocol.

↓ expand

Additional cases in preparation.

Not sure where to start? That's what the first session is for. Book a free slot

Select a day
Or reach out directly: michael@bastilleadvisory.xyz
Bastille takes select engagements. Currently reviewing new introductions.